Pro Team


Meet the trusted professional piercers from around the world, who help make Jewelry This Way the best we can be!


Tyler Bernard
@tylerbthisway @btwbodyarts
Born This Way Body Arts - Knoxville, TN
I started my piercing career at Born This Way eight years ago and have been a part of the team ever since. I love helping my clients feel at ease during their piercing procedure and try to make each experience the best one possible. I love working with JTW because their jewelry is super rad and they get it to us super fast!


B Mallery
Rose Quartz Body Adornment - Memphis TN
@b_mallery901 @rosequartz901
I’ve been piercing for 7 years, started senior year of high school and I’ve owned rose Quartz for almost three years! I absolutely love piercing, fine jewelry, and gemstones of all kinds. JTW is my customer's favorite jewelry company to choose from! The repair times are quick, turnaround times are even quicker as well as email responses. I’m also from Tennessee so it’s super nice being able to support local small businesses.

Will Luterzo
Pleasurable Piercing Hawthorne, NJ
@craze_bp2 @pleasurablepiercings
Will began his piercing career in 2005 under the apprenticeship of Ilias Stoilas. Will was a model apprentice and in turn, has become a model piercer performing standard and advanced body piercing procedures with accuracy and skill. Will is a friendly and knowledgeable, free-hand piercer who will make you feel secure and comfortable that you will receive a safe and beautiful body piercing. Will is part owner of Pleasurable Piercing, which has been in business since 1991, and is a current member of the Association of Professional Piercers. We enjoy the people at JTW and how much fun they have with everything. The quick turnaround times, are helpful in getting us things we need, even if they don't normally make them.

Peter De Leon
Heart Of Gold Tattoo - Colorado Springs, CO
@plague813 @heartofgold719
I have been a professional body piercer for the last 12 years. I started out in Tampa Florida, and then moved up to New Hampshire and now I work in the beautiful state of Colorado at Heart Of Gold tattoo in Colorado Springs. I love piercing and never want to do anything else this industry in my clients mean the world to me. Jewelry This way is the only company that I order gold seamless hoops from. Their quality and personality is amazing fast shipping and turnaround times are amazing as well and I’ve always felt like if I ever needed anything they’re just a message away.

Jessy
Electric Strawberry Piercing - Saint Paul, MN
@amorepiercing  @electricstrawberrypiercing
I have been piercing for 18 years. 9 years ago I bought out the studio I started at then 2 years ago I opened Electric Strawberry. It's been amazing and I am so excited how fast we have grown. I have worked really hard to educate myself and grow as a piercer- including attending conference, Fakir Intensives basic and advanced, shadowing, guesting and this year attending Camp APP. Piercing isn't just what I do but really feels like who I am. If I am going to put my energy and love into something i am going to strive to be the best. I also believe in fair pay and treatment of my staff. This year I introduced benefits like: health care, PTO, and 401k. I never had that in my career as a piercer and it makes me so proud to now offer these benefits to the next generation<3. I believe it takes a whole team and we are better together. I love the quality and accessibility of JTW's products. Not to mention the speed in shipping... But I really absolutely love that you support piercers outside of the studio with access to mental health care. AMAZING THANK YOU


Tom Hardin
Bone Deep Piercings - Camarillo, CA
@bonedeeppiercings
We have been in business going on now for over 20 years serving Ventura County and we are an APP studio. JTW has excellent quality, excellent selection, and great prices


Jasmine Celestine
Bone Deep Piercings - Camarillo, CA
@jasminecelestine @bonedeeppiercings
My name is Jasmine Celestine and I have been piercing for 9 years. I have a passion for ear curation, custom styling, and mentoring apprentices. Outside of the studio, I enjoy hiking, lifting weights, and cooking gluten free goodies. Jewelry This Way has an amazing price point and awesome customer service! They have the shortest wait times of any company we work with and amazing quality to all their pieces.

Cuba Perez
Fundamental Body Piercing - Chicago, IL
@my_wife_doesntknow @fundmental_piercing
Cuba is from El Salvador and has been piercing for over 20 years. He loves black gold, rose gold, and black diamonds. Cuba has managed several studios and opened Fundamental in 2019. JTW is extremely reliable! They always help us get exactly what we need for our clients and do so quickly.

Trinity Kesterke
AVA Piercing Company -Temecula, CA
@piercingsbytrinity  @avapiercing
My favorite thing about piercing is getting to help my clients feel confident in their own skin! I love ear curations, especially ones with stacked rings from Jewelry this Way. I'm a proud crazy cat lady and have 7 cats! Y'all have always been so reliable with quick wait times and an easy ordering process. When I opened AVA in 2020, having accessible jewelry from Jewelry this Way was an absolute game changer!

Kelly Johnson
Sacred Siren Parlor - Minneapolis, MN
@Piercingsbykellybee  @sacredsirenparlor
Hello! I’m Kelly. I’ve been piercing since 2014 and work in Minneapolis, MN at Sacred Siren Parlor. I have been an APP Member since Feb 2019 and have a huge passion for what I do. In my career, I’ve found the most passion in offering ear curations for everyone. Not just the thousand dollar ears you see online, but making curation goals accessible and personal. As a mother, I am also passionate about offering safe piercings to the younger clientele. Whether it be their first piercings at a young age or as a teenager, it’s my goal to guide them through consent, body autonomy and self empowerment without the stigma of your traditional studio. And lastly, for the parents who want to reclaim a little bit of their identity and find self-love through piercings. These are the reasons I keep showing up, continue learning and why I find so much passion in my work.
Jewelry This Way has been in our studio since we’ve opened in 2017. Working with a company that prioritizes affordable, quality staple pieces with record breaking turnaround times has been the best experience. Not to mention the fun unique items you’ll come across too! But beyond that, I look forward to seeing JTW in Vegas every single year. The connections made with each piercer and the environment they provide is something to be proud of. Vegas 2023 I was recognized on an individual level by the team working the booth, I learned about the work that’s being done to prioritize piercers mental health and wellbeing and felt the overall passion given by the company. It’s been an honor 🖤

Hanna Brittain
Sacred Siren Parlor - Minneapolis, MN
@valkyriebodypiercing  @sacredsirenparlor
 Just your normal Midwest piercing wizard who loves septum piercings, D&D, and fantasy novels. JTW has unique ends, easy access to basics, and I love the customer experience!

Dustin Robbins
Enso Piercing & Adornment - Salt Lake City, UT
@Ensopiercing - @dustin.robbins
I have been piercing for 30 years in salt lake city. And have won best piercer for the last 7 years. Ever since they made the category. I love meeting people and giving them the piercing experience they deserve. Whether it's something simple or project. JTW has helped me out of a few binds. With the jewelry overstock. Even though enso is 8 years old now. It is a new studio. And being a new studio when covid and the industry jewelry wait times almost took us out. JTW saved us. The cherry on top is the gold great designs made very well. Love the gold.



Emily Bradley
Asgards Body Piercing - Australia
@asgardsbodypiercing
I have been piercing for 13 years. I opened up my own studio in Canberra, Australia - about 8 years ago. A couple years into being open I found out about the APP and AUPP. Since then I made getting those certificates a big goal for me, which I reached! I’m now part of the APP and AUPP. One of my favourite things things about about being a piercer, is being able to go to the APP conference and meet beautiful people like JTW! What can I say? They are beautiful people. Great company. And I guess the jewelry goes alright too! Kidding. The jewelry is stunning ✨




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